Sell ​​more by optimizing your WooCommerce

This time I am going to tell you about topic that we have never talked about on the blog. estate careful because you will learn a lot with what I am going to explain to you next. Above all, if you have an ecommerce and depend on it to generate income, start now and sell more by optimizing your WooCommerce.

Why optimize your WooCommerce for search engines?

To answer this question, nothing better than give you a series of data Statistics that speak for themselves. Also, I love statistics since they are, for the most part, quite reliable.

• According to several investigations, the 94% of online experiences start from a search engine.
• El 76% of visitors don't bother to scroll past the first page of the results.
• Google receives more than 63.000 searches per second in a day.
• The mobile searches in Google they are the main search engine in 10 countries. Including the US and Japan.

Looking at these data, I think there is no doubt on why you should optimize your WooCommerce product page ASAP.

Let's start this process to optimize your WooCommerce pages:

Search Keywords for your business

When searching for keywords, the first thing we must obtain are the tools needed for keywords. Thanks to these tools, part of the process is more enjoyable. In this case I will only put the free tools so that you do not have to invest more than necessary.

• Keyword Planner. Thanks to this free software from Google, you can identify the best keywords, get new ideas about words and groups them according to their theme or context. It is linked to your Google AdWords account.
• Keywords Everywhere. She browser extension (Chrome or Firefox) that shows us the popularity of any term we search for.
• keywordtool.io. The advantage of this online software is that it adds options for long tail through prefixes, suffixes and interfixes to our search. This helps us to complete, in addition to enriching, our keywords searched with the other tools.

Optimize your WooCommerce pages

Once chosen your main keyword, or even several, you have to make sure that it appears in the most important sections of your WooCommerce page. To do this, I will explain the sections, in order, where your keyword should appear.

Product URL

It is said that they no longer influence positioning. But it is somewhat uncertain, since many pages of dubious quality rank very well for having a domain with their main keyword.

I recommend including your keyword in the domain of your website.

Even so, it is not the whole domain. In the rest of the URLs the keyword with which you intend to position must appear. But careful! Do not abuse keywords, Google can treat it as keyword stuffing (excessive use of keywords within a text).

Product title

The main keyword must appear at the beginning of the title (H1) to help positioning. There is not much more to tell in this section, so do not hesitate and go change those titles.

Product description

Your product page must contain a detailed description of it with your focus, or secondary keywords that appear 2-3 times on all content. Once again, the key is to frame the content naturally and not overuse the keywords.

A good description is primordial to improve the positioning and conversion of the product. At the end of the day, it is what really matters to you, selling.

My recommendation is to hire a copywriter to write your texts in a creative, attractive way that connects with your users. In the event that you do not have sufficient resources, there are several plugins that can help you.

Yoast SEO, is the plugin that we recommend from mowomo because it offers you an SEO analysis and a readability analysis. It provides you with very interesting information, for example, it recommends the minimum content of the page, it cannot be less than 300 words.

product media

The media based on videos is the most used in digital marketing industry. This is because a good sales video transmit feelings more easily communicates more than any sales text. include a video increase organic traffic from search results. There are many reasons why you should start using videos to explain your products, but I don't want to make you too dizzy with so much information.

Quality images are important, But you must optimize them so they don't weigh too much. I leave you here a post where we explain how to optimize images with a simple plugin.

User Reviews

The comments and ratings your products receive are highly relevant for search engines. Also, these comments give confidence to other users who have questions about buying your product.

Maintenance of your WooCommerce

All of the above works to improve the quality, positioning and sales of your WooCommerce. But what good is it to have a fully optimized store if you don't do something to keep your safety?

Maintaining your website requires time, effort and knowledge. If you do not have it, the option we offer you is a professional maintenance service for your WordPress, with which you will have a tailored technical support your needs, so you can focus only on sales.

Updates of your WordPress, plugins and themes; backup copies, daily surveillance of possible vulnerabilities and much more. mowomo care+ It has everything you need to protect your website and not lose sales. In addition to that you will receive a monthly report so that you are aware of what is happening on your website.

Conclusion

Ultimately, this process may seem long and tedious. But that doesn't change what it is It is essential to apply it to be able to compete against your competition. And once you see the improvement in the organic traffic of your WooCommerce, everything will have been worth it, because you have achieved what you wanted, Sell!