The importance of web design in digital marketing.

After debuting with my first post on this blog, you won't be surprised that I'm back to continue talking about digital marketing. In this case, I am going to focus on the importance of web design in digital marketing. I want to show you the characteristics of web design and how they affect digital marketing strategies. So here we go! ????

Web design and its features.

For a marketer, web design isn't about choosing colors and themes to taste, it's not just about looks. Web design is the task of organizing and designing a website, but also maintaining and optimizing it.

Web design includes many aspects. On the one hand, the graphic design and the web interface stand out, qualities directly related to the user experience. And on the other hand, there are the particularities focused on navigability, where loading speed, search engine optimization and web architecture are distinguished.

All these attributes of web design, believe it or not, can be linked to digital marketing and its strategies.

Influence of web design in digital marketing.

Taking into account the qualities that make up web design, it can be deduced the great relevance that it can take on in the model of a digital marketing strategy.

Graphic Design

When you visit a web page for the first time, depending on how that website has the images, categories, colors, etc., you will get a first impression. Based on that first impression, you will form an opinion of the company or person behind that website, what it wants to convey and what its values ​​are. Graphic design, therefore, is that feature of web design that would be related to the digital corporate image strategy Of a company.

Loading speed

Second, nobody likes to wait or waste time. When you enter a web page and it takes a long time to load, what do you usually do?… Indeed, you leave it, because the content you wanted to see does not appear. This directly affects the user experience and, internally, web traffic.

Loading speed is a very important factor in web design and, in turn, in digital marketing., because it will condition the user's return options to the web.

User Experience

Now I'm going to focus on user experience. At the moment in which you are carrying out a search or a purchase on a website, depending on how accessible it is to you at a visual level, this will be your final decision. If the design and architecture of a website facilitates the objective for which you had entered it, you will not only be satisfied but you will return to that website. That's the end of a digital marketing strategy focused on obtaining customers.

Operational

Earlier I said that one of the features of web design was the search engine optimization. This means, if the web design is in charge of optimizing the content of a website (amount of information, location...) at the same time it deals with the search engine positioning (Google) of that website and, therefore, the SEO strategy. So obvious is the relationship between the two activities.

Digital communication

Finally, I will mention communication between a company and users. It may seem that this aspect has nothing to do with web design, but it is not. If you are on a website and want to contact, quickly and easily, the company behind it, you will look for the typical Contact Form.

There are web pages that request such a quantity of data to fill in the form that you prefer to keep the question or problem, others where you can never send the query and then there are those that do not even have the option of contacting. As you can see, The web design that is applied in the communication strategy or email marketing is very important. With this design, the bases of attention that will exist between a company and its customers are created.

I think that after all the comparisons I have made and the examples given, it is clear that web design is not only important in digital marketing, but essential and necessary.

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