Take advantage and convert users thanks to the 404

It is likely that you have never thought of the 404 page as a possibility to convert users. The 404 occurs when users cannot find the content because the link is misspelled or we have deleted the content page. This causes the user to land on a page where we notify him that the content he was looking for could not be found.

If users are arriving at the 404 we have two options that we should do, the first is to see why they are arriving and do 301 redirects to a URL that we know exists. The second is to take advantage of the 404 error page to try to entice the user to return to the web.

How can I take advantage of my 404 with a blog?

An example to be able to take advantage of the 404 having a blog is recommending random articles from ours or about a specific category. This can make users find content of interest and the possibility of driving traffic back to the page.

This we can replicate the technique and in it recommend category pages or articles that have been written in the week or similar.

How can I take advantage of my 404 with an online store?

In an online store we can take advantage of the 404 page by adding a list of recommended products or best-selling products. We can also add a list of recommended products based on what the user has searched for on our page. If our store had a blog, we could also think about recommending articles from our blog as we discussed above.

In a 404, in addition to notifying that the content the user was looking for has not been found, we must try to retain it and redirect it. In an online store it can be the difference between losing a customer or getting a sale.

How can I take advantage of my 404 with a corporate page

On a corporate page, a good solution if we do not have a blog is to add a contact form. We can invite the user to contact us in the event that they do not find what they need. Helping the user will give us an opportunity to convert that user into a customer. In addition, we can also add our blog if we had.

These are some of the examples that occur to me. If you have more ideas on how to take advantage of the 404 page, tell us in the comments.

Until next time!