How to use WordPress in digital marketing.

In this article, I want to bring you closer to the content manager (CMS) WordPress as a digital marketing tool. A different point of view than what we are used to, since I am going to leave aside its more technical qualities. This is due to the integration of this new author to the team, my sector is marketing and I am specialized in digital marketing. Therefore, I hope, through my publications, that you become interested in this discipline, my passion.

The importance of a content manager for digital marketing.

Currently, in the discipline of digital marketing, it is essential for any professional in the sector to have a website and that it has its corresponding blog integrated.

A website can be owned by anyone today, but maintaining it properly and achieving good positioning through it is a completely different story. That is why, sometimes the task of choosing the content manager where you are going to create and manage your website and/or blog. Not only does it need to be easy to update, but it also needs to be manageable and visually remarkable. Also, it should facilitate the creation of content and the application of a positioning strategy.

Relevant factors.

The main factors that influence the digital marketing specialist when developing their website are:

• Positioning.
• Customer acquisition through organic traffic.
• The content marketing strategy.
• Email marketing actions.

This is where WordPress becomes relevant. Thanks to its versatility and flexibility, facilitates the work of the digital marketing expert to turn those factors to your own business benefit. Without forgetting that it is a platform that is constantly evolving, a vital attribute for the digital marketing sector.

Why is WordPress the best content manager for digital marketing?

WordPress is a very easy platform to use internally. Its central axis is the creation of a blog to generate quality content. This is a fundamental characteristic to establish a content marketing strategy and that this in turn causes a SEO optimization. This will be achieved by installing plugins with that specific functionality and creating valuable content that attracts different audiences, being able to segment and encourage conversions. Also, keep in mind that thanks to the WordPress interface it will be really easy to perform SEO optimization.

Nor should we forget the wide variety of templates that WordPress offers, helping the website customization, as well as its total control internally. It allows the complete internal verification of the operation of the web that you have created. A very interesting feature if you are working as a team, since there are several levels of users, in order to oversee the coordination of all activities that take place on the platform.

On the other hand, there is also the option of being able to include an online store on the same website by downloading the plugin from WooCommerce. This idea is very attractive if you have created the website with an economic objective and not merely for information or as a distraction.

My experience with WordPress.

The first time I used this CMS was to create a business blog for the company where I did my internship. I had no experience on the subject and they gave me complete freedom to create the blog. I don't remember how I got to WordPress, but I let myself be guided by the opinions and I jumped on it. I developed the blog intuitively and completely self-taught.

WordPress has made it easier for me to work as a professional within the framework of digital marketing. I have created a blog from scratch, I have designed a website, I have collaborated as a user, etc. It has always been very easy for me to use and someone who has a very basic level, as far as web development and design is concerned, tells you.

In short, whether you are a digital marketing professional, you are starting out in the sector or you are simply curious about this topic, choosing WordPress as a platform to develop your website and/or blog is the best option. You will be able to establish your digital marketing strategies in a simple and intuitive way and generate content without complications. 

And if you still have doubts or you don't see yourself capable, you know, Contact us!

Greetings from this new collaborator and see you next time!