How to Gamify WordPress + Strategy Examples

Lets start by the beginning: what is gamification? Gamification is a Anglicism which refers to the learning technique that consists of making the teaching process as dynamic as possible.

In the marketing environment, it is a highly powerful tool: Allows you to go from connectivity to engagement in a very easy way.

Sounds good, right? Well, here we are going to explain how to gamify WordPress with some examples of strategies that you can apply using a free plugin.

What is GamiPress?

GamiPress is a free plugin for WordPress that adds different gamification options to our website.

We can also apply this technique to achieve different objectives within our website, such as:

• Increase the sales of our e-commerce.
• Encourage the writing of comments on our blog.
• Increase the number of posts shared by users on their social networks.

GamiPress is based on three elements to achieve gamification practically any element of our WordPress:

1- Points: You get points for certain actions that you can configure through the plugin. These points are linked to your user account and will accumulate progressively.

2- The achievements: We can define different achievements or goals within our WordPress. If we want, we can add some kind of reward to these achievements.

3- Ranks and rankings: We will have the possibility of grouping our users by amount of points obtained. In such a way that we can offer some type of incentive to the most interactive users with our website. The rankings will allow us to make a table visible with the users with the most accumulated points.

What can I use GamiPress for?

Gamification techniques can be applied to many aspects of our WordPress. Then I'm going to give you two situations with examples So that you can see it more clearly:

my website is a blog

If your website is a blog and you want to get more recurring users on it, you can apply a simple gamification strategy like the following.

how we earn points

For this example, I would indicate two ways to earn points. One is every time comment on one of our posts, in order to generate more interactions with users who browse our site.

And the other is every time someone subscribe to our newsletter. In this way, we would motivate the user to perform this action because he knows that he will receive a reward for it.

What are the points for?

Thanks to the points, we could create a ranking of the most active users of each month, and offer some kind of gift or raffle among the first users of our site. In this way we would generate recurring traffic on our blog. In the case of the newsletter, points could be exchanged for gifts.

My website is an E-commerce

If what you have is a WooCommerce, GamiPress can offer you very interesting solutions for your users. The dynamic that we will establish will be to generate more sales in our WooCommerce.

How do you earn points?

We will present the options of establishing a reward for each product evaluation made and for placing an order. This will motivate the user to rate the products they have purchased, thus adding them to our online store to attract new buyers.

What are the points for?

In this case, the points will be worth us for two reasons. first to be able identify the most active users, and thus be able to reward them with promotions, discounts and offers. And second, so that the user can use the points as discounts on your future purchases.

In this way, we establish a gamification that is very beneficial both for the user who uses the web and for you, since you can have more information about your products and your customers.

Why use GamiPress?

GamiPress It has a multitude of integrations. In addition to having the team of mowomo as developer consultant. With the functionalities that GamiPress brings as a base and the add-ons The ones it has offer you a wide range of functionalities for your website. It integrates with a large number of plugins that allow you to add gamification in any environment. Everything to get one optimal usability and benefit of your WordPress.

If you need some kind of special integration for your website, you can always count on our team to adapt the plugin to your specific needs.