Basic concepts of web optimization
Web optimization or WPO (Web Performance Optimization) consists of a collection of different techniques that we implement on our website to achieve better performance.
If you want to apply WPO to your site, I would recommend the following 3 key points that you have to take into account on your website.
Web optimized resources
The main problem with a website when it is too slow is usually because many resources need to be downloaded, such as images, videos, gifs, etc.
Let's start by talking about images. All the images you use on your page must be exported for the web, either from Photoshop or using some other optimization platform such as TinyPNG. I recommend that if you do not use images with a transparent background, you only have images in .jpg format, since as a general rule they weigh much less than those with .png format. It would be recommended that you use a Image CDN, as we explained before, in addition to this you should activate a plugin of image optimization in your WordPress.
Regarding the videos you use on your website, the simplest solution, and one that will offer you better performance, is to upload it to a platform such as YouTube o Vimeo and place it on your website using an iframe. If what you have is a short video for a header or something like that try exporting it in WebM format as you will get quite small file sizes.
Regarding the gifs, I recommend that you do not use them since they are usually heavy and cannot be optimized much.
Enable the cache in your WordPress
La Cache stores files such as pages, images to reduce the bandwidth consumed when visiting our website. Copies of the files that have been consulted are stored in the cache, so that in subsequent visits there are files that can be served by the cache itself.
To correctly configure the cache in your WordPress you can follow the next guide that will explain step by step how to install and configure one of the best caching plugins.
File compression
A website is made up of a multitude of files (.php, .html, .css, .js, etc…) and as a general rule, if they are commercial themes, they usually have these files minified, using google pagespeed we can know if they are in their . min or not This minified version optimizes requests and makes our website load faster.
On the other hand, we have Gzip compression that will optimize the files from the server side, which will also be necessary for our website to have a much faster loading speed.
To manage these compressions you can find code snippets in the 5 basic tips about WPO.
If after implementing these basic concepts on WPO you do not get a notable result, you may be in a somewhat special case and need something more specific. You can hire our WPO audit service
Greetings 😀 and see you next week!
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