How content curation affects SEO

We all want to fill our web with attractive, modern and fresh content. But if you are starting to create your website, it can be hard work to create quality content. You usually want to get it up and running as quickly as possible to get your website up and running. This clearly affects the SEO of the web. But don't worry, this time I'll explain How content curation affects SEO.

• Breve definition
• El healing process of contents
• How affects SEO
• main tools for content curation
• Y some surprise more related to this topic.

content curation

If you still don't know what I'm talking about, I'm going to define content curation briefly and concisely, that is, without many complications.

It is a strategy that consists of carry out a process search for information, filter it, select the most relevant content and personalize or add "our touch". all this for disseminate it to our public and carry out a measurement.

Adding our touch is a way of saying that you must enrich that content. It is not copying the content of others and sharing it (The typical RT). Is add some own content so there is original information.

Content curation process

To perform this technique we must follow an order. The content curation process is divided into 6 stages. They all have their importance and a good process cannot be carried out if you skip any of these steps.

I don't include it in the stages, but you should know. Knowing your audience is stage 0 and the most important stage. That is where you should start and emphasize. Once this step is done, you can move on to the next process.

Search for relevant information

Once you know the information that attracts your target audience, it is easier to know what to look for. The first step to getting this right is focus on quality sources. Start looking for this information in search engines, blogs, social networks... Always keep in mind that you must search useful and relevant content for your audience.

filter information

Once you have searched for enough information, you will have realized yourself that you need to filter it. Must discard everything that is less useful or is no longer relevant. You must carefully read the information sought.

Organize information

You need a own repository to be able to organize the information in different themes or labels. This makes the next task and all the others easier for you.

Add value to content

This is the most important stage and in which you have to demonstrate your writing skills. You must think in new titles, a different structure, personal experiences, complete information, etc. And once again, keep in mind that the information should be useful and relevant.

Share the new content

It's time for the truth. Start to broadcast on all channels of possible communication so that the maximum possible users will read the new post.

measure results

This step many skip it and therefore fail. You must measure each input that you go up to know two important aspects. What interests your audience the most and which posts have the highest engagement.

How does content curation affect SEO?

It is true that it is not easy to succeed, as it requires some skill. Especially when writing. But when it is implemented correctly it can have many positive aspects in SEO from your website. We can divide them into 3 aspects.

1. Fill your website with quality content. Relevant long-form content is very attractive to search engines.
2. Attract organic traffic to your web pages. If the content you are creating is relevant, I assure you that it will improve your website traffic.
3. Build a Better Backlink List. Any website that links to any of our publications is considered a "Backlink". But be careful, there are two types that depend on authority: Nofollow and Dofollow.

Tools for content curation

With the above definition it should be clear to you what does this strategy consist of. The process may seem tedious, but with these tools it will not be difficult for you to carry out the "content curator" process.

Feedly

Buzzsumo

WP RSS Aggregator

Website dedicated to content curation

I usually get inspired by reading this magnificent site. brainpicks is a website that includes reflections on literature, art, science and philosophy. Even though it's in English, I recommend taking a look as they do an excellent job of healing.

Conclusion

Summing up, this strategy is widely used in large brands or companies. That is why you must implement it in your business immediately, in order to compete with them. A good curation strategy will improve the SEO of your website in 3 ways:

• Fill your website with quality content
• Attract organic traffic to your web pages
• Build a Better Backlink List